Last week I had an "issue" to help my daughter resolve at school. Basically, in a nutshell, she's being bullied by some trailer-park-trash looking little brat that reminds me of younger version of Eddie Haskell of Leave It To Beaver. For you young people who have no clue as to what I'm talking about, Eddie Haskell was charming as hell to the adults but was a bastard to everyone else (i.e. the kids of the neighborhood). This little sh** evenlooks like Eddie Haskell a little bit.
So, last Monday he punched my daughter in the cheek at lunch/recess. I noticed the quarter-sized bruise on her left cheek. By Tuesday and Wednesday my daughter didn't want to be left at school, even throwing a full-blown crying meltdown in the lobby of the school when I had to leave. This is when I knew something was wrong.
After much cajoling last Thursday after school, she finally admitted that there was a little punk ass kid at school by the name of Jake who was bullying her. Within seconds I was on the phone with her teacher, nicely demanding a rapid resolution to the problem.
This is when I decided that, once the appropriate "authorities" were notified, that it was time for a little "rough justice." I explained to her that the next time the piece of sh** smacks, punches, or touches her in any way she is to break his freaking nose until there's blood gushing everywhere. The more blood, the better.
She looked at me confused. Here we are with an innocent sweet little girl who doesn't understand why I'm condoning such severe violence on a little boy her age.
"Because sometimes you just have to come out fighting when you've done everything else you could possibly do otherwise," I told her.
Then I thought about it. How many of us act like "victims" to life in general? But forget about being a victim. How many of us sit around thinking that God or somebody should have helped us or opened a path somehow...and didn't. So we mope around because we're not getting our "fair share" in life.
Damn right you're not getting your fair share. I can tell you that you're 100% correct. You're getting screwed!
But here's how you stop getting screwed over by life in general. Here's the point when you can stop accepting the crumbs and scraps that are left over by everyone else and start getting the lion's share of what you deserve in life.
1) You don't accept your conditions as they are.
2) You come out swinging for what you want; fight hard for it.
3) If you break a few noses in the process, that's how the ball bounces.
Unfortunately the "programming" of the sheep-like hum-drum life they're trying to pump and dump into our little ones these days was starting to seep into my daughter's innocent little head because she was afraid she'd get in trouble by breaking Eddie Haskell -- I mean Jake's face open on the playground.
I told her straight up. "Yep, you'll probably get in trouble with the teacher and with the principle but you won't be in trouble with me and that's all that matters. If they make you sit in the principle's office, don't be scared. I'm backing you up 100%, baby. The only time I'll be mad is if that little loser touches you again and you stand there without defending yourself. That's when you'll get in trouble with me!"
This is when I realized that the moment you feel life pinning you down into a somewhat helpless state of being, you have to come out punching like a mother****** until you get what you want. Period. No way around it. There is no rolled out red carpet for people who accept their station on the sidelines. You either take the center spotlight or you die the wallflower, unnoticed and disrespected.
How do you start fighting for freedom? You take the bull by the horns and decide to start doing something for yourself. Maybe you're finally at the point where you can't take it anymore. Good! It's about freaking time!! It's a great point to be at because this is when it's easier for you to start initiating change for once.
I have something I think you should take a look at including some testimony of people just like you who decided that they were going to make some significant changes in their lives. And they have a personal message for you. Click here to listen to what they have to say to you.
In the meantime, stop being a doormat for everyone. In fact, pick up that mat and fling it in the trash. It's your turn to start getting what you want and it first begins by telling everyone else to f*** off. Then, after that, start fighting for the life you want.
Many of you know how I feel about "gurus" in general which is why I never put myself in that same category. Unfortunately, over the years, I've sort of been pushed into the guru category which is one of the main reasons I've decided to start stepping back to start focusing more on my investing, writing, and raising my daughter.
Today I get this email from a "guru" who is in the copywriting space. I won't name any names except to say that his initials are R.B. and he's written quite a few books on how to be a successful copywriter. (Won't take you long to figure out how he is by going on Amazon.com and putting 2 & 2 together, if you care to know that badly.)
He goes on to rip apart this "pitch fest" seminar that he apparently was invited to take part of this past weekend but decided to refuse because of his long list of "reason" which just outed him as the selfish prick that he really is.
Coincidentally, this is the same "pitch fest" event in LA that I attended this past weekend that started on Friday and ended Sunday...and it was the single most incredible event I ever attended in my entire life. It's called the Story Expo and it's for writers of all genres including novelists, screenwriters, and even people who write comic books.
Well, this is the same event (of which he didn't attend, I may add) that he was ripping apart sooooo...let's just say that my perception of what his spoiled-brat rant about it was ended up rubbing me the wrong way.
The only thing I can relate this rant to would be that of someone who thinks he's that of a much higher station in life, demanding a bunch of ridiculous concessions for being a speaker of this event (in which he turned them down) because they didn't offer to pay for his airfare, lodging, food and didn't offer to pay him to speak. Additionally, they wanted him to pay a small amount to speak there including offering the event a cut of the proceeds of any of his product sales.
I understand being upset about having to pay to speak there but my sources at this expo state that it was such a minuscule amount of money that it was well worth it to be able to promote yourself and your products/services to have instant exposure to literally thousands of people over the course of 3 days that you'd never have exposure to ever, at any time!
I was gathering that this guy thinks he's so high up the ladder -- like Beyonce or Jay-Z -- that he deserves a bunch of concessions in a "rider" (as they call it) such as a first class plane ticket, a limo to pick him up from the airport, a suite for a room, ten grand to speak for 90 minutes, and on and on.
Here I am laughing because this guy is "washed up" at best if he was anybody at all to begin with (since he was never a "bestseller") plus it made me realize that he really isn't any type of marketing expert at all.
Why?
Because if he was, he'd know how to "work the system" at the expo by not selling product there and still capturing a ton of money in the process!
What I noticed with the top speakers there is that they sold nothing. That's right! They sold absolutely nothing.
Instead they did what I call a "take-away" technique. They offered something of such extremely high value and either drove you to their website to get it (and you'd have to be crazy to not want it), they'd pass around an email list (to sell you something later which they'd never have to split with the event people), or they'd make you email them (and they'd give out their personal email address) to get this incredible ebook, PDF file, or whatever in which they would, in turn, probably sell you something (or add you to a list).
And this is the "new way" of selling. The old "hard sell" method of getting people in a room for a sell-fest the whole time is a long-gone strategy that we simply don't use anymore.
Except that this "guru" was so incensed over the prospect of not getting paid what he thought he deserved (including getting his ridiculous rider of concessions) that he didn't see the opportunity that I saw.
Time for him to retire.
When you are in the business of helping people and it turns out that it's really all about you (the "guru") then it means 2 things: (1) you're a selfish prick who never cared about anyone but yourself and the money you can make all along, and (2) you have no room in the business of being a "guru" in today's society where people have to help each other because that's what it's all about now.
This is one of the reasons I'm in "semi-retirement" right now and still kicking around the idea of completely exiting stage left come January 1st. I've always loved the notion of helping people but sometimes it's come to me as a great financial loss. My seminars, courses, and videos I sell barely cover my overhead which has frustrated me to no end. This business model I have cannot sustain itself the way it is yet I keep doing it because I like the success stories I have and I love helping people.
When students (or prospective students, i.e. "tire kickers") email me about getting my stuff for nothing my response is: (1) I'm barely covering my overhead as is and, more importantly (2) if you personally have no financial investment then it becomes personally worthless to you (from a psychological standpoint) and thus you do nothing with the valuable material, even though you know it can make you millions of dollars! (Basic psychology, folks!)
So, did I write this guru yet about my thoughts? No. But that email will go out today. There's no way I will read something like that and not respond. Will he listen? No. He's an old man with an old mentality and he won't side with anything I say unless it shows him in a positive light or I shoot him a compliment. (This is based on past experience with this guy.)
And, for the record, he is not the best copywriter to learn from! Even though I'm not a huge Dan Kennedy fan, you should learn copywriting from him and not the guy I'm talking about. (Get The Ultimate Sales Letterby Dan Kennedy...it's the only copywriting book you need and you can go to Amazon.com and get his first version of the book usedliterally for pennies plus shipping/handling.)
What does copywriting have to do with anything? It has everything to do with everything in marketing!
If you want to sell anything to anybody, you have to learn copywriting. This is one of the many things I'll be covering at my event that is coming up this Saturday and Sunday in Los Angeles. (And yes, there are some seats left if you want to join us. Click here for registration information!)
So, once I blast out my personal email response to this guru who sent an email blast to me, I'm expecting a very rude response back. Many times older people think they know all when, really, sometimes you have to listen to the "kids" in the world because, by golly, they actually may have a better perspective (especially in today's changed world) on abetter way to do things. Unfortunately, older people (many times) don't look at it that way and shut themselves down to new ideas. (Shoot me if I ever become an old lady like that!)
I guess I'm changing the rules a little. Yes, respect your elders but no, older doesn'tnecessarily mean wiser. In fact, many times, it's actually the opposite. Especially in today's day and age!
A lot of you have been asking me questions about my student Rick C. and exactly what he did to gross $3.26 million with selling info products on credit building and if I'd be teaching this type of stuff in my Direct Mail Order Millionaire course.
The short answer, yes. I will be showing you how to do this.
Some of you have been asking again exactly what Rick C. sells...
Again without getting into too-specific details, I'll tell you that the product is a course on building credit. (I won't divulge whether it's for business or personal credit). It's a physical course he sells at the price point of $197 (plus shipping/handling) and he has a back-end product where he offers a credit consulting "service" on a monthly basis, racking up continuity cash for him and his business.
How much does he charge for the monthly service? He offers the service for $67 per month and, as he's reported to me, he has 630 people on the monthly service. That makes him more than $42,000 a month in "continuity" income so even if he stops doing the rest of the business, he'll be having that come in for at least a good 6 months before he'll have to get more clients for his service by doing mailings (or other marketing) again.
Will I be showing you how to sell what Rick C. sells? I will offer examples having to do with selling credit products in my manual but, because of confidentiality, I can't show you Rick C.'s exact sales materials just like you wouldn't want me blasting to all my students your exact sales materials to your multi-million-dollar mail order business (one day).
One thing I will tell you, once again, is that absolutely anyone can do this. Anyone!
And this is the most intensely Aggressive opportunity out there for those of you who want to:
1) Raise cash for real estate investing.
2) Want to replace your current income from your job or business (that you probably hate).
3) Want to make a lot of money without working a full 40-hours a week.
Now, as a warning, this isn't a 4-hour work week type of deal. (In fact, nothing is!) But I can get away with about 20, sometimes 30 hours a week doing this. And if you're one of those people who doesn't want to work at least 20 (sometimes 30) hours a week to pocket (yes, that's profit) several hundred thousand dollars a year then...keep your current job.
As for the business itself, it's kind of boring. So, if you're looking for some exciting "rock star" opportunity, this isn't it. But what I like about the business is that, once you get everything set up, you don't have to really "think" about anything. You just get your mailings out, take your orders, send out the product to your customers...rinse and repeat over and over again until you wake up one morning (virtually "overnight") and look at your bank statement and say, "Holy sh**! Did the bank make a mistake? Where did all this money come from?"
And that's when stupid people run out to buy a big screen TV and a new luxury car. All in one day, usually. That's when smart you will start a new corporation (or LLC) specifically for real estate investing to start funneling that cash into that new entity's bank account to start investing in property ASAP!
Now, back to the Direct Mail Order Millionaire opportunity.
I have 2 things for you. One thing you may or may not want to do since we're coming up on our dates...quick! The other one you almost have to do just because you won't learn how to do this any other way!
Option A: Come to the 2-Day Boot Camp Seminar on September 13th and 14th in Los Angeles. Yes, that's coming up quick. In fact, if you want to be technical, the seminar starts next week (on Saturday). It may or may not be realistic for you to register now if you haven't already but it's highly recommended because of my kick-ass presentation that I'll be doing on this exact subject on Day One of the event. Click here for more details.
For the first time, I'm going to not only be presenting exactly what to do in this business to pull off these multi-million-dollar financial figures I'm talking about, but I'll also be bringing what I'll deem as "the swipe file."
If you know anything about direct mail marketing, you already know what a "swipe file" is. It's a collection of sales letters, space/display ads from magazines, etc. A good (or "great") "swipe" will have a variety of different advertisements that not only has excellent copy but were proven to make millions selling product. Any product!
Right now I have my hands on a swipe file for the hottest and most profitable direct mail product line/type there is right now. It cost me a fortune to get this swipe file (and I'll explain exactly how and why I have it) and it could be worth millions to you if you had this swipe file.
Option B: Pre-order my Direct Mail Order Millionaire Complete Course (which will notship until the week of September 15th). This course (especially the deluxe version) will show you everything you need to know, including exact (and currently mailed) multi-million-dollar direct mail marketing campaigns that you can look at for price point information, product ideas, and even "borrow" some of the copy for your own campaign. Why reinvent the wheel, right? It cost me tens of thousands of dollars to get this incredible swipe file that I use when I'm developing new campaigns for a specific type of product which happens to be the most lucrative type out there right now.
Let me clarify a couple of things here:
1) This swipe file has never been shown to any of my students in the past. I just finished scanning the entire thing into my system which is further proof that no one has seen it before.
2) This swipe file contains the advertisements, sales pieces, and copy of all my current competitors selling a specific type of product that is the most lucrative product type in direct mail right now.
3) You could literally "swipe" these competitors' sales pieces, product ideas, price points, and (if you dared) some of their pictures for your own multi-million-dollar sales pieces because you will have the opportunity to get this entire swipe file at my upcoming eventwithout paying a penny for it!
That means you have to attend the Boot Camp Event or get the Deluxe version of the Direct Mail Order Millionaire Complete System. There's no other way to get this swipe file. Period.
Also, I should mention that once my 2-Day Boot Camp is over and this first batch of courses goes out, I will be pulling this swipe file. It won't be available on this course anymore. It will go from you choosing the Basic or Deluxe version of the course to just the Basic.
Click here for more details about my upcoming seminar and to register if you haven't already! Click here for the Direct Mail Order Millionaire including a 16-minute audio seminar! The deal on it ends soon!
And for those of you who know you can't come to the event because of whatever excuse you've decided on that will ultimately alter the fate of your future, hopefully it was a damned good excuse! And for those who can't come to the event, you can still get the same powerful Aggressive Income information with my latest cutting-edge course.
If you ordered the Real Estate Cash Flow System (RECFS) 2015, it just shipped out today! Thanks for your patience. It seems that my printer, Mikey, is getting slower and slower (probably with age). I thought moving closer to him (we're now in the same building) would help me get my stuff faster but apparently that's not the case. Again, thanks for your patience.
So, what are you doing for this long and fabulous upcoming weekend?
I'll be working on some new projects that I'm really excited about.
Most of you know about my writing hobby that I do on the side. I'm on this "personal challenge" to finish a screenplay in 21 days that I started from scratch on Tuesday the 19th that should be finished by the close of Labor Day (Monday). The reason I'm pushing so hard is that I'm going to be "pitching" my screenplay to agents and producers next weekend (September 6th and 7th). I need to get the script done so that I have it in case anyone wants to see it. This has caused me to work full days and single-handedly take care of a temperamental 6-year-old while starting on my screenplay each night, sometimes as late as 9pm and going until I complete at least 5 pages. (And any one of you who complains that you "don't have time" to pursue what you claim is your dream is just making empty excuses!)
My other project is a new marketing campaign that I'm doing. The first one I started early last month is kicking ass and taking names later. It's doing much, much better than I thought it would. So, I'm putting together a second campaign with a completely different product toessentially double my profits.
Easy peesy!
You know, it was just yesterday when I was thinking about how "lucky" I've been to be as successful as I've been over the years when it comes to business. The reason I put "lucky" in quotes is that I believe you create your own luck. And you do this by putting forth an effort and sticking to it till the dam breaks and you get the results you've been pushing for.
I have some "food for thought" for you as we enter this long weekend in the form of a 16-minute audio seminar I put together this morning for you. Click here for the audio seminar.
One thing I love about business (vs. people) is that it's predictable. Business will always operate in accordance to the numbers. Hard math = hard cash in your bank account. You gotta love it because it works every time without fail!
And in case you "forgot" to download my newly updated "money spreadsheet" you can click here and get it.
Have a happy and healthy long weekend. And if you're a warrior like me who works during the weekends, here's a toast from me to you..."To us, the ones who refuse to accept mediocrity in life by continuing to press forward toward our dreams no matter what the sacrifices! Cheers!"
P.S. We still have room in our Los Angeles 2-Day New Wealth Warrior Boot Camp Seminar Event on Saturday, September 13th and Sunday, September 14th. This is definitely an event you don't want to miss. Click here for more details.
One thing I didn't mention this past Friday (when I emailed you about the kick-ass newly upgraded "money spreadsheet") is how one of my students who attended a summer New Wealth Ninja in-office training back in 2012 is doing with his direct mail Aggressive Income business that he started "sketching out" in my class.
(By the way, if you missed getting the "money spreadsheet," click here to get it.)
Rick C. sent me an email a couple of months back telling me that he grossed $3.26 million in 2013 from an information publishing product he put together (based on my direct suggestions).
What is the product?
Without getting into too-specific details, I'll tell you that the product is a course on building credit. (I won't divulge whether it's for business or personal credit). It's a physical course he sells at the price point of $197 (plus shipping/handling) and he has a back-end product where he offers a credit consulting "service" on a monthly basis, racking up continuity cash for him and his business.
How much does he charge for the monthly service? He offers the service for $67 per month and, as he's reported to me, he has 630 people on the monthly service. That makes him more than $42,000 a month in "continuity" income so even if he stops doing the rest of the business, he'll be having that come in for at least a good 6 months before he'll have to get more clients for his service by doing mailings (or other marketing) again.
Anyone can do this. Absolutely anyone! And I'm not kidding. It's really that easy.
Now, what will make or break anyone getting involved in any type of business like this is a couple of things: (1) Copywriting (or having a great sales letter), and (2) the numbers of the business based on a few different "factors."
It's actually pretty freaking simple to get both of the above down. The "money spreadsheet" I had you download the other day will help with the numbers part. But what about the copywriting?
Believe it or not, as long as you understand one important key element about this Aggressive Income business, you won't have to worry so much about the copywriting part.
But...you don't want to just slap some crappy sales piece together and expect people to send you money, right?
As you know, my 2-day New Wealth Warrior Boot Camp Seminar is coming up on September 13th and 14th in Los Angeles. It's an Aggressive/Passive Income event. Day One will be devoted to Aggressive Income and Day Two will be all about Passive Income Strategies (with the exception of that morning when we'll be talking about Aggressive Real Estate Investing).
In my last email to you, I mentioned that I have a kick-ass presentation on the most powerful money-making Aggressive Income Business there is: Direct Mail Marketing. It's the only Aggressive Business I've gotten involved with where I've personally made tens of millions of dollars...without breaking much of a sweat either!
For the first time, I'm going to not only be presenting exactly what to do in this business to pull off these multi-million-dollar financial figures I'm talking about, but I'll also be bringing what I'll deem as "the swipe file."
If you know anything about direct mail marketing, you already know what a "swipe file" is. It's a collection of sales letters, space/display ads from magazines, etc. A good (or "great") "swipe" will have a variety of different advertisements that not only has excellent copy but were proven to make millions selling product. Any product!
Right now I have my hands on a swipe file for the hottest and most profitable direct mail product line/type there is right now. It cost me a fortune to get this swipe file(and I'll explain exactly how and why I have it) and it could be worth millions to you if you had this swipe file.
Let me clarify a couple of things here:
1) This swipe file has never been shown to any of my students in the past. I'm about half way through scanning in this entire swipe file and it'll be completely done by this weekend.
2) This swipe file contains the advertisements, sales pieces, and copy of all my current competitors selling a specific type of product that is the most lucrative product type in direct mail right now.
3) You could literally "swipe" these competitors' sales pieces, product ideas, price points, and (if you dared) some of their pictures for your own multi-million-dollar sales pieces because you will have the opportunity to get this entire swipe file at my upcoming event without paying a penny for it!
That means you have to attend the event. No way around it!
I will be offering something absolutely spectacular to you later this week if you're really interested in this direct mail marketing business (including how to make a killing with postcards...yes, you can make a killing but most of the "methods" taught on how to do this is 100% wrong!) but since this swipe file is something I don't want to "flood the market" with, I won't be offering this anywhere else except for those who attend my event in a few weeks.
Click here for more details about my upcoming seminar and to register if you haven't already!
And for those of you who know you can't come to the event because of whatever excuse you've decided on that will ultimately alter the fate of your future, hopefully it was a damned good excuse! Regardless, I'll have some additional information on getting a thorough education that can make you millions in direct mail marketing coming up later this week. So don't fret too much!
All day yesterday I was working on my kick-ass first-ever presentation on how to build a multi-million-dollar per year mail order business from scratch for my upcoming event in Los Angeles next month.
While I was doing this, I spent hours upgrading my "money spreadsheet" that I personally use when planning out my next direct marketing campaign to see where my numbers need to be (for pricing) and what I can expect to make on a mailing project/campaign. During this process, I added something called an "Accumulative" section.
What does this do?
The "Accumulative" section of the spreadsheet will tell you how much you can expect to profit (and yes, that mean cash in your pocket after all expenses are paid) in various monthly increments or intervals, including how much you will make your first year with one single marketing campaign.
I was a little surprised of what a "newbie" in all this putting in minimal work per week can make in their first year, assuming that they don't plan on doubling or tripling their business (as they should). And that figure?
A whopping $245,006.25 in your first year! This is after all expenses are paid so this would be cash in your pocket!
And again, this is assuming that you're somewhat lazy and won't at least double your business at least halfway through the year!
Where is this spreadsheet?
Great that you asked because you'll need it for my kick-ass presentation I'll be doing next month in LA on how to get to these numbers for your marketing campaigns.
There's even a tutorial video on how the spreadsheet works...however, since the "Accumulative" portion is brand new, that part isn't discussed in the video. I'll be discussing more about how that works at the event.
When you download the spreadsheet, please note that the first yellow section in the upper-left hand corner is the part where you indicate "pieces." I have a huge number in there (50,000). To bring it to "reality" for where you'll be starting, bring the number back down to 5,000 and you'll get your realistic numbers.
This is where I'll be explaining in full detail -- including exactly what you'll be doing in these campaigns -- to make (or exceed) the numbers I'm showing in this spreadsheet.
I had a major altercation the other day with my 2nd ex-husband (my daughter's father). I work my ass off with only one "end-goal" in mind and that is to create a better life for my daughter.
You see, when I was growing up, clothing shopping consisted of going to a thrift shop once a year (or less), going without certain utilities (including water, gas, and the phone), sharing a bedroom with my brother during my younger years, and going without many meals on top of moving every single year...never going to the same school 2 years in a row. And forget about college. That simply wouldn't be for me as far as my parents were concerned.
Of course, I didn't want that type of crap-hole life for my little girl which is why I dedicate every single millisecond of each day to her future. Yeah, she may blow it but at least I know that I did everything I personally could do to make it better for her.
So, how do you think I feel when my daughter tells me over this past weekend that my 2nd ex-husband's girlfriend Geri (who we'll refer to as "Getty Lee" of the group Rush because she's a dead ringer for the guy...and if you don't know who I'm talking about, just roll with it) that Getty is making my daughter feel bad because she has nice things at my house. This conversation with my daughter apparently included asking her such questions as:
1) What's going on over there? How is your mom able to afford all that stuff?
2) Why do you have a nice house and I don't?
3) It's sooooo unfair that you have pretty things and I don't, don't you think?
In which case, as soon as my 6-year-old was communicating all of this to me, I was on the verge of marching right over there for a blow-out altercation with this nit-wit bitch and demanding why she was exuding her poorly-executed display of jealousy in an attempt to psychologically manipulate my daughter into believing that she doesn't deserve the things I work so hard for.
So, I told my daughter that she needs to say the following the next time Getty decides to go off on any one of her misplaced tangents:
"My mom works very hard for what we have and it's none of your business what my mother does for money; maybe you should stop being so lazy then you can get somewhere financially in your own life too! Having no job and sponging off other people isn't going to get you anywhere!"
Think I didn't tell her to say exactly that? Think again. Believe it or not, if you had a conversation with my daughter about anything, you'd be shocked at how adult-like the conversation would be...and it's because I talk to her like an adult (like how most parents should communicate with their children).
I do this because she's always been a bright girl, because life for little ones in this generation requires that kids grow up faster than we did (because of technology mostly) and they need to be able to quickly handle everything that comes at them (including drugs, perverts, etc.), and because I am training her to deal with most challenging task in this lifetime of all: dealing with people, especially before they try to make you feel bad, inadequate or negative about something otherwise you give them your power.
And you never give your power away to anyone else. Period!
Back to deadbeat "Getty Lee," I painstakingly explained to my daughter that anyone can have anything they want in this lifetime but it requires learning something of value then getting off their ass and doing something about it. When people are lazy and feel entitled, expecting to get something for nothing, they'll pretty much nothing for most (or all) of their lifetime. Reality is, you have to put together some type of action plan then actually work the plan consistently, persistently, and aggressively until you get what you want.
Sitting around watching television while skipping from one low-level job to the next then taking unemployment benefits in between till that runs out really isn't any type of strategy to be proud of and certainly not one that will give you the lifestyle you want. Especially if none of that in-between time includes learning something new, developing an action plan ofany kind, or actually implementing the elements of the plan.
I knew this student of mine years ago who worked one of the most basement-bottom jobs you could think of. He made minimum wage and was living in a motel.
Whenever I'd talk to this student on the phone, he intrigued me. He explained where he worked and how much he made. He told me where he lived and about the POS car he drove.
But he never complained. Not once. About any of it.
Instead he'd tell me that it's all temporary and that he's studying my stuff every waking moment of every day that he's not working. We was doing what he could to implement the steps including fixing his credit. Literally every waking moment was about working his success plan.
I didn't hear from him for a couple of years and wondered about him. Then a few months back he sent me an email. What was he doing now?
Well, over the course of three years he purchased a few apartment buildings and found himself enjoying an annual cash flow of just over $140,000 a year, bought himself a nice house, leased a Lexus, and was in escrow on a deal that would add another $35,000 a year to that annual cash flow.
And this student understood one thing I told him when he "thanked" me for his success.
I said, "It wasn't me."
He said, "You're right. It was me."
Damn right! It was him. He is the one who gets 100% of the kudos for the success he's attained because he did the work! I didn't do the work. He did!
How many thousands of people have my original book Apartment Building Millionaire? I'll tell you...just under 10,000! Yet there are success stories from a couple of hundred.
It's not the book that's sitting on your bookshelf that you can thank for your success. It's not even me for getting the information to you! It's you for taking words and putting them into action!
Like I said, nearly 10,000 people have the book. If everyone who merely had the book became successful, I'd have 10,000 raving raging success stories. Yet I don't. The book doesn't do the work. The author isn't the one to thank for attaining the success. You are the one who has all the control to get what you want in this lifetime.
And you can start today. Right now.
I have something interesting for you...the real estate investing strategy that can take you from nothing (with nothing to your name) and start packing your bank account with obscene amounts of profits within the shortest amount of time than any other real estate investing technique I can teach you.
If you have any questions, call my office at (661) 295-5050.
Bottom line...if you want to get anywhere in life and start living your dreams, you have to learn the techniques required for success then just go for it. You can't be like "Getty." You can't be a deadbeat!
See you at the top!
Your mentor,
Monica Main
www.MonicaMain.com
P.S. I still have room in my New Wealth Warrior 2-Day Boot Camp Seminar Event on September 13th and 14th in Los Angeles where I will be going in to great detail about the ground-breaking strategies on this incredible real estate investing strategy. Click here for more details.
The other day one of my mentorship group students asked me point blank: "Exactly how does no-cash-no-credit real estate work?"
There are actually a handful of "versions" on how this works:
1) Getting a property with a lease-option: Essentially you are taking over the payments and ownership (preferably with a land trust or land contract) and offering a "short term" lease option deal where you'll take over the property, get a mortgage on it within 18 - 24 months, then "cash" them out. This is idea for underperforming properties that desperately need tenants and the seller/owner knows he/she cannot sell the property to anyone seeking out a mortgage unless the occupancy is over 85% (which is what most lenders/banks require for a conventional mortgage). If you have credit problems or no money down (or both), this would be the time to start getting it together because you'll have 18 - 24 months the moment you take over the property. In the very least, you'll have to raise 10% in cash and fix any personal credit issues which, even in the worst credit cases
2) Raising capital with private investors: This is much easier to do than most of my students realize. If taking an underperforming property, one that needs rehab, is a bank-owned REO, or something else with huge upside potential, many times you can "sell" the plan of how you plan on putting the property back together from scratch and, most importantly, what the numbers will look like (in cash flow) once you're done. Most investors will put all cash into the deal, especially if you're getting it dirt cheap. If it's a property that's performing on a minimal scale and needs some or no rehab, they'll fork over the 20% cash down payment for it. The "draw" for them is that they'll be able to participate in a cash flowing investment without doing anything and since real estate is usually the strongest and highest yielding type of investment (even over stocks since it's less risky), they love the prospect of getting the full benefit from this type of asset without doing the work.
3) Raising business capital for real estate: This is also pretty easy to do. Of course, it starts with having some decent personal credit or a FICO of anywhere from 680 to 700 (on the low side). Once you have this bare-minimum FICO score, you can start building some business credit pretty quickly. Will you get $500,000+ in cash a few months after starting to build good business credit. In most cases, no. It takes a year or longer to build this type of credit because it hinges on 2 factors: (1) personal credit needs to be hovering around that 800 FICO mark, and (2) you need to have a "seasoned" business that is active and has decent gross-revenue tax returns filed for the past 2 years. However, the part where most students miss the boat is by thinking they actually need $500,000+ for a real estate deal and you really don't. I've changed my personal real estate investing strategies over the past few years and have been focusing on smaller buildings between 4 and 24 units, mostly because they are much cheaper to operate which puts more bottom-line cash in your pocket. The other reason is that putting $100,000 to $200,000 down on one of these deals can take you a very long way and getting that type of cash with built business credit is a lot easier than you think and can happen relatively quickly.
4) Flipping properties using "deferred" transactional funding: This is a highly effective method for taking an SFR (single-family home), fixing it up within a couple of weeks, reselling it a couple of weeks after that, and taking your profits/proceeds out of the middle. "Deferred" transactional funders get their transaction fees at closing and not up front. This means that you can buy a home with 100% cash and essentially "flip" it within a short period of time, getting the profits out of the middle. There is a certain way that this has to be done in order for this to work properly otherwise, if you don't do it right, you'll lose the house you're trying to flip or you won't be able to get it in the first place. This is a great way for new investors to raise capital for larger buy-and-hold investment property deals. The good news about this strategy is that the "deferred" transactional funder doesn't check your credit and doesn't verify income, making this a true no-cash-no-credit real estate deal. You can also flip a small apartment building including a "quad" (4-plex). However, keep in mind that you have a limited time to get in and do rehab so this isn't realistic for deals that require 6 months or longer in construction/rehab work.
All of these strategies work and they work extremely well when implemented correctly. But which one does a completely newbie real estate investor use? What can allow someone to get into the real estate business as quickly as possible and to start seeing money coming in right away?
The answer lies in option #4 above. It's because it's the most easily accessible and doable for new real estate investors and you can literally get started as fast as you learn what to do.
And learning what to do can be in as fast as a weekend!
Click here for more details about what I'm talking about...and how many of my student property flippers are scoring between $25,000 and $50,000 per flip deal!
Over the past week I've been sharing some details on how there is a little real estate market "niche" in certain areas of the country where you can buy a property, fix it up and resell it (in 90 days or less), and wildly profit by doing these short-term flip deals.
As you know, I've been telling my students for years that flipping should have been an opportunity that left the table earlier this year. But something strange happened whereas the real estate buyer's market that was supposed to happen didn't happen the way "experts" stated it would. In fact, the market is in slow motion right now and I'm guessing it has to do with fear of this "second bubble" that financial analysts have been brainwashing the American public into believing.
Will there be a "second bubble"?
I don't think so.
If you analyze history and how economics work, you'd realize that after a heavy-duty recession, we usually see an economic growth spurt for awhile. Our last similar economically devastating period started with the stock market crash in the fall of 1929. Following this period, we had a lot of banks and lenders tighten up on lending out to businesses mostly which completely ceased economic growth that businesses provide to the economy by giving people jobs, pumping out product, and (of course) selling product.
In order to have a successful economy, economic basics always have to apply:
1) People have to have jobs because they can't buy anything without an income.
2) Businesses have to have access to lines of credit for raw materials, supplies, being able to extend credit to other businesses (net terms on wholesale orders), and for business growth (including hiring more people, buying machinery, buying a larger building, etc.)
3) In order for people to have jobs, private businesses need access to this credit through banks and lenders. When an economy shrinks, endures any shift resulting in "insecurity," or banks see losses (i.e. the foreclosure windfall), they pull back on extending critical credit to businesses. And when businesses fold, there are no jobs available. (See #1 for the reason why jobs are necessary if you forgot.)
4) The government itself needs to employ people in a larger capacity. This can be employing people through the federal, state, and local levels as well as giving government contracts to companies for federal, state, or county projects such as construction, fixing the roads, building bridges, etc. If you're not sure the state of our economy, take a look at government building projects and make a mental note of whether they're happening in your local area or whether it seems that it's taking a lifetime for them to finish a bridge or part of the freeway where you notice there are never workers (and it's always "under construction"). This is a sure sign that things aren't good in the economy. On the other hand, when you see construction everywhere and there are construction workers busting their ass on projects day in and day out as your driving around, the economy is starting to boom.
The way I see it, we're definitely on a pretty good upward trend to a strong economy. Unemployment is low. Retail sales are up. Real estate sales are up.
Things are getting good. (And if you don't see it this way then you're not seeing what I'm seeing!)
And the "second bubble"?
You have to have "hyper inflation" coupled with heavy unemployment (not to mention failing businesses) where people (and businesses) can't cover their debt, sinking banks and lenders in the process and collapsing the financial system. Sorry, nay-sayers, but I don't see the economy in "hyper inflation" mode right now. Housing prices aren't even going up as high as they should be right about now.
But you know whose economy is about to completely collapse to shambles: China. That's right. Good old China is about to collapse in the worst economy way, making our little "depression" of late seem like a jolly picnic in the park on a Sunday afternoon.
Will that create the "second bubble" for us? I wouldn't call it a bubble but it may cause some financial problems if we are heavily reliant on loans and credit from China. Hopefully as a nation we'll become a little more financially self reliant in the months to come before they take the hit otherwise credit may tighten up again, causing us a sea of problems.
Back to you, I need to remind you that you can't be intertwined with the opinions of how our economy is going otherwise it'll drive you crazy, you'll worry, and you'll miss the boat on making money. No politician in office will have your best interests at heart and waiting around for that perfect guy (or lady) to take office isn't going to help you. At all! And waiting for the perfect economic conditions is what fools do because...did you know that there were quite a few multi-millionaires created during the Great Depression when everyone else was running around yelling about the sky falling down?? Yes, sometimes there is some kick-ass opportunity in the worst possible periods of time in our economic history.
Worrying, feeding into the "expert" views of how bad things are going to get, and making yourself sick over the completely normal trials and tribulations of our economy will donothing for you. It certainly won't allow you to see the abundant opportunity that exists in both good and bad economies.
So, now that you're no longer worried about this "second bubble" and you know that there is opportunity right now at your fingertips including some cash for you to be able to pull off your next real estate investing enterprise, now is the time to kick yourself into gear and start making money.
If you want to see copies of actual checks showing some of the proceeds that my students have made this year with this unique type of flipping I'm teaching my students, click here. Then when you're done checking it out, click here to get the incredible deal.
About 3 weeks ago I had a student tell me that he did an interesting and what I thought a little bit of an "unusual" real estate deal that piqued my curiosity because I had never done anything like this myself before.
His name is Dave R. and he lives in Michigan. He found a severely under-performing apartment building in the outskirts of Detroit. It was 22 units with only 8 of the units occupied with rent-paying tenants.
Unlike my typical recommended strategy of doing a buy-and-hold deal on an apartment building, Dave had zero interest in holding title on a property that is in an area that we'd call the "ghetto."
He had no cash and no credit for this deal. None whatsoever. So, he realized he had to develop some type of strategy for this property which I thought was incredibly creative (and apparently lucrative as well).
The listing price on this POS property was only $189,000. It's actually worth half of that. Dave made an all cash offer for $140,000 and it was accepted. Mind you, he had something that I call a "decoy buyer" in place because he was using what I call "deferred" wet funds to pull off this deal.
His strategy? Fill up the units...like yesterday. Then resell it to a real investor.
So...how does one fill up 14 units virtually overnight?
This is where I'm blown away at his level of creativity and I give him full props for how amazing this strategy is.
Each unit was in "okay" condition but he admitted that the carpet probably should have been completely replaced in most of them. He didn't have the money. All he had the money for was carpet cleaning and some paint, all which he would have to do himself.
So, he put an ad out there offering the first month for only $1. He even got a banner for across the building. But this is where it gets interesting...
In the ad he clearly states: $1 First Month's Rent, No Security Deposit Up Front; Move In for Only a Buck! Yes, We're Serious!!
His strategy was to move people in for only $1 but he'd make sure he qualified them with minimal credit (no evictions) and require that they showed paycheck stubs for the past 2 months of employment that had to be at least double and a half of what the rent was to be ($400/month...so they had to make at least $1,000 a month). And that was it. (We're in the ghetto, remember. You're not going to find people with 700+ FICO scores with long-term jobs and Microsoft.)
Once the ad was out, he went from unit to unit painting, cleaning and carpet cleaning himself with his teenage son helping.
The ad generated 86 calls in 2 days and he had to scramble to get each unit rent-ready for each prospective tenant. He had his wife do the "screening" of the tenants by making the criteria pretty clear up front:
1) No evictions
2) 2 months of steady employment
3) Must make $1,000 or more a month
They disqualified about half of the phone calls right off the bat but they still had over 40 serious contenders for their units. As fast as they had each one ready, they started quickly moving people in.
Now, what about the security deposit? Why not collect on one?
Each prospective tenant had a choice: Pay $400 up front for the security deposit and agree to a 12-month lease or add $25 each month for the next 16 months to cover the deposit and agree to a 16-month lease. He said that 4 tenants chose to pay the security deposit up front and the rest chose to have the $25 added to the rent for 16 months.
In approximately 2 weeks they had all 14 units filled.
Now here's the kicker. He had to flip this property to someone else because he couldn't keep it. It was on deferred wet funds that had to be cashed out ASAP.
He went on 2 different investor sites, including the LoopNet Big Board and put out some astonishing cash flow numbers that looked like this:
Who wants $2,000 a month in passive cash flow income from a building that's only $260,000? Fully leased up 22-unit apartment building in Michigan that's generating some serious cash flow. Perfect for any investor looking for a turnkey investment property opportunity! Inquire now! This deal will NOT last long!
And the deal didn't last long. Within 4 days he had about 12 investors beating a path to his door and he ended up selling the building for slightly higher than what he wanted.
Remember, he picked this building up for only $140,000 then told me he spent under $2,000 on paint and the carpet cleaner (including carpet solution and other cleaning supplies). He spent another $280 on running credit and eviction reports. Total: $142,280.
After all of his fees, he ended up walking away with $104,683 on this deal. Total time put in: 4 1/2 weeks.
Now he's working on the next one that will make at least double that over about 6 to 8 weeks because it's a larger 34-unit building. And he said this time he'll be hiring a painter and carpet cleaning service because he didn't particularly care for doing the work himself.
So...the question you would probably have about now is...how does one get the cash for a deal like this if you don't have money or credit to do it?
Transactional funders don't require money or even credit (or income verification) to get money from them.
But they all require that you have an end-buyer in place.
Of course, I have a legal way around this which is part of what my Real Estate Cash Flow System is all about. Click here for more information on it: http://www.monicamain.com/real_estate_cash_flow_system1
See you at the top!
Your mentor,
Monica Main
www.MonicaMain.com
P.S. I still have room in my upcoming 2-day Boot Camp Seminar on September 13th and 14th in Los Angeles. Click here for more details.
